The saasmvp Project
In my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the four frictions that cause innovation headwinds and prevent your customer from buying. These frictions are: 1) Inertia, 2) Effort, 3) Emotion; and 4) Reactance. We’ll start with Inertia this week […]
Read more →Startup entrepreneurs are taught that personas are fictional characters, which are created based upon research that represents the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the startup entrepreneur to understand users’ needs, experiences, behaviors and goals. Renowned Swiss psychiatrist Carl Jung defines “persona” […]
Read more →Traditional SaaS companies create software products that offer many solutions and try to address a wide range of users or clients. Unlike a traditional SaaS company, a Micro SaaS company creates one product that solves one need for a specific market niche.
Read more →