The saasmvp Project
Don’t Compete Against Luck
Rick Gregg October 03,2024 What do you think?
Nielsen’s report reveals a 99.5% failure rate in new product launches from 2012 to 2016. The “Jobs to Be Done” theory, popularized by Clayton Christensen, emphasizes understanding customer needs holistically to create competitive advantages. Products are “hired” for specific progress, addressing functional, social, and emotional needs. Saasmvp assists SaaS entrepreneurs in applying this theory to develop effective business models.
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