What’s the BIG Idea?
Rick Gregg March 11,2025 What do you think?
All ideas are welcome. We may build yours!
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The saasmvp Project
The saasmvp Project
All ideas are welcome. We may build yours!
Read more →Unsure about the future? Join the saaskamp Community Startup. The Community Startup is a funded early stage tech startup majority owned and managed by you, the participant. You can contribute to the Community Startup while keeping your current full-time job, earn ownership for every hour of effort and attain a full-time paid position with benefits if you wish.
Read more →I’ve thought about this for a very long time. Why, oh why, do I stick with it? Four decades. Several startups, one of which is currently operating; and two exits. I’m beyond the traditional retirement age. Is it an addiction to the roller coaster thrill of success and failure? What exactly motivates an entrepreneur to persist? It turns out, unsurprisingly, that the answer can be found in the psychological domain.
Read more →Nielsen’s report reveals a 99.5% failure rate in new product launches from 2012 to 2016. The “Jobs to Be Done” theory, popularized by Clayton Christensen, emphasizes understanding customer needs holistically to create competitive advantages. Products are “hired” for specific progress, addressing functional, social, and emotional needs. Saasmvp assists SaaS entrepreneurs in applying this theory to develop effective business models.
Read more →Startups are not simply smaller versions of large companies. Companies execute business models where customers, their problems, and necessary product features are all “knowns”. In sharp contrast, startups operate in “search” mode, seeking a repeatable and profitable business model. The search for a business model requires dramatically different rules, roadmaps, skill sets, and tools in order to minimize risk and optimize chances for success.
Read more →Your first Customer Profile results from your initial assumptions about your innovative product and service. These assumptions are then tested by you for accuracy in the customer discovery and validation process.
Read more →Alexander Osterwalder has it right. Business Plans are the enemy of the startup. Check out Alex’s insight entitled “Kill the business plan. Adapt and refine your Minimum Viable Business Plan.” The saasmvp Project empowers you to build a repeatable business model & MVP using the methods taught by the renowned Alexander Osterwalder.
Read more →In my last post, I discussed the importance of uncovering the tricky customer pain of Emotion. In the last part of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Effort. In part three of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (part […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Inertia. In part two of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (this […]
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