The saasmvp Project
It’s been one year ago today since I embedded myself deep inside of the Omaha, Nebraska startup ecosystem. I wanted to know why ninety-nine (99%) percent of entrepreneurs in the ecosystem are routinely shunned and shut out from social acceptance and funding opportunities.
Read more →Startups are not simply smaller versions of large companies. Companies execute business models where customers, their problems, and necessary product features are all “knowns”. In sharp contrast, startups operate in “search” mode, seeking a repeatable and profitable business model. The search for a business model requires dramatically different rules, roadmaps, skill sets, and tools in order to minimize risk and optimize chances for success.
Read more →Your first Customer Profile results from your initial assumptions about your innovative product and service. These assumptions are then tested by you for accuracy in the customer discovery and validation process.
Read more →Alexander Osterwalder has it right. Business Plans are the enemy of the startup. Check out Alex’s insight entitled “Kill the business plan. Adapt and refine your Minimum Viable Business Plan.” The saasmvp Project empowers you to build a repeatable business model & MVP using the methods taught by the renowned Alexander Osterwalder.
Read more →In my last post, I discussed the importance of uncovering the tricky customer pain of Emotion. In the last part of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Effort. In part three of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (part […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Inertia. In part two of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (this […]
Read more →In my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the four frictions that cause innovation headwinds and prevent your customer from buying. These frictions are: 1) Inertia, 2) Effort, 3) Emotion; and 4) Reactance. We’ll start with Inertia this week […]
Read more →Startup entrepreneurs are taught that personas are fictional characters, which are created based upon research that represents the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the startup entrepreneur to understand users’ needs, experiences, behaviors and goals. Renowned Swiss psychiatrist Carl Jung defines “persona” […]
Read more →Venture capital financing is the exception, not the norm, among start-ups. Investors want to be convinced you really know who your customer is.
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