The saasmvp Project Blog

Business Model Canvas Customer Discovery

How to Build a Startup

Rick Gregg September 12,2024 What do you think?

Startups are not simply smaller versions of large companies. Companies execute business models where customers, their problems, and necessary product features are all “knowns”. In sharp contrast, startups operate in “search” mode, seeking a repeatable and profitable business model. The search for a business model requires dramatically different rules, roadmaps, skill sets, and tools in order to minimize risk and optimize chances for success.

Lean Startup, Micro SaaS, SaaS

Customer Discovery Customer Jobs

Exploring Customer Jobs

Rick Gregg August 24,2024 What do you think?

Your first Customer Profile results from your initial assumptions about your innovative product and service. These assumptions are then tested by you for accuracy in the customer discovery and validation process.

Micro SaaS, SaaS

Customer Discovery Minimum Viable Business Plan

Kill the Business Plan. Adapt and refine your Minimum Viable Business Plan.

Rick Gregg August 19,2024 What do you think?

Alexander Osterwalder has it right. Business Plans are the enemy of the startup. Check out Alex’s insight entitled “Kill the business plan. Adapt and refine your Minimum Viable Business Plan.” The saasmvp Project empowers you to build a repeatable business model & MVP using the methods taught by the renowned Alexander Osterwalder.

Micro SaaS, SaaS

Buyer Friction Customer Discovery

Overcoming Buyer Resistance

Rick Gregg August 17,2024 What do you think?

In my last post, I discussed the importance of uncovering the tricky customer pain of Emotion. In the last part of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort […]

Buyer Resistance, Micro SaaS, SaaS

Buyer Friction Customer Discovery

Overcoming Buyer Emotion

Rick Gregg August 11,2024 2 comments

In my last post, I discussed the importance of uncovering the extreme customer pain of Effort. In part three of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (part […]

Buyer Emotion, Micro SaaS, SaaS

Buyer Friction Customer Discovery

Overcoming Buyer Effort

Rick Gregg August 01,2024 What do you think?

In my last post, I discussed the importance of uncovering the extreme customer pain of Inertia. In part two of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (this […]

Buyer Effort, Micro SaaS, SaaS

Buyer Friction Customer Discovery

Overcoming Buyer Inertia

Rick Gregg July 25,2024 What do you think?

In my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the four frictions that cause innovation headwinds and prevent your customer from buying. These frictions are: 1) Inertia, 2) Effort, 3) Emotion; and 4) Reactance. We’ll start with Inertia this week […]

Buyer Inertia, Micro SaaS, SaaS

Buyer Friction Customer Discovery

Why Won’t They Buy?

Rick Gregg July 18,2024 What do you think?

Startup entrepreneurs are taught that personas are fictional characters, which are created based upon research that represents the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the startup entrepreneur to understand users’ needs, experiences, behaviors and goals. Renowned Swiss psychiatrist Carl Jung defines “persona” […]

Micro SaaS, SaaS

Bootstrapping Customer Discovery

Bootstrapping SaaS Startups

Rick Gregg June 27,2024 What do you think?

Venture capital financing is the exception, not the norm, among start-ups. Investors want to be convinced you really know who your customer is.

SaaS

Customer Discovery

SaaS Customer Discovery Begins Here

Rick Gregg June 18,2024 What do you think?

Welcome to The saasmvp Project blog. The primary objective of this blog is to show you how saasmvp can be used as a customer discovery and validation tool.

SaaS

How to Build a Startup

Rick Gregg September 12,2024 What do you think?

Exploring Customer Jobs

Rick Gregg August 24,2024 What do you think?

Kill the Business Plan. Adapt and refine your Minimum Viable Business Plan.

Rick Gregg August 19,2024 What do you think?

Overcoming Buyer Resistance

Rick Gregg August 17,2024 What do you think?

Overcoming Buyer Emotion

Rick Gregg August 11,2024 2 comments

Overcoming Buyer Effort

Rick Gregg August 01,2024 What do you think?

Overcoming Buyer Inertia

Rick Gregg July 25,2024 What do you think?

Why Won’t They Buy?

Rick Gregg July 18,2024 What do you think?

Bootstrapping SaaS Startups

Rick Gregg June 27,2024 What do you think?

SaaS Customer Discovery Begins Here

Rick Gregg June 18,2024 What do you think?

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