The saasmvp Project
In my last post, I discussed the importance of uncovering the tricky customer pain of Emotion. In the last part of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Effort. In part three of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (part […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Inertia. In part two of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (this […]
Read more →In my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the four frictions that cause innovation headwinds and prevent your customer from buying. These frictions are: 1) Inertia, 2) Effort, 3) Emotion; and 4) Reactance. We’ll start with Inertia this week […]
Read more →Startup entrepreneurs are taught that personas are fictional characters, which are created based upon research that represents the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the startup entrepreneur to understand users’ needs, experiences, behaviors and goals. Renowned Swiss psychiatrist Carl Jung defines “persona” […]
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