The saasmvp Project
Your first Customer Profile results from your initial assumptions about your innovative product and service. These assumptions are then tested by you for accuracy in the customer discovery and validation process.
Read more →Alexander Osterwalder has it right. Business Plans are the enemy of the startup. Check out Alex’s insight entitled “Kill the business plan. Adapt and refine your Minimum Viable Business Plan.” The saasmvp Project empowers you to build a repeatable business model & MVP using the methods taught by the renowned Alexander Osterwalder.
Read more →In my last post, I discussed the importance of uncovering the tricky customer pain of Emotion. In the last part of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Effort. In part three of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (part […]
Read more →In my last post, I discussed the importance of uncovering the extreme customer pain of Inertia. In part two of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (this […]
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