Reading List

Rick Gregg June 18,2024 What do you think?

I have several “go to” books in my library that I have used throughout my four decades as an entrepreneur. I will refer to these books from time to time and offer my own thoughts on these books through the occasional book review. I will also use them in developing and executing a roadmap for my own saasmvp customer discovery and validation work. In order of reading, here are my recommendations:

1. Ries, Eric. The Lean Startup. Crown Publishing, 2011.
2. Osterwalder, Alex, et al. Value Proposition Design. John Wiley & Sons, Inc., 2014.
3. Nordgren, Loran and Schonthal, David. The Human Element. John Wiley & Sons, Inc., 2022.
4. Osterwalder, Alexander and Pigneur Yves. Business Model Generation. John Wiley & Sons, Inc., 2010.
5. Bland, David and Osterwalder, Alex. Testing Business Ideas. John Wiley & Sons, Inc., 2020.
6. Blank, Steve and Dorf, Bob. The Startup Owner’s Manual – The Step-by-Step Guide for Building a Great Company. K&S Ranch Press, 2012.
7. Chen, Andrew. The Cold Start Problem – How to Start and Scale Network Effects, HarperCollins Publishers, 2021.
8. Wickman, Gino. Traction – Get a Grip on Your Business. BenBella Books, Inc., 2011.
9. Moore, Geoffrey A. Crossing The Chasm – Marketing and Selling High-Tech Products to Mainstream Customers. HarperBusiness, 1991.
10. Feld, Brad and Mendelson, Jason. Venture Deals – Be Smarter than your Lawyer and Venture Capitalist, John Wiley & Sons, Inc., 2019.

What books and teachings do you rely upon? Let me know in the comments. I’ll take a look and give you my thoughts.