What’s the BIG Idea?
Rick Gregg March 11,2025 What do you think?
All ideas are welcome. We may build yours!
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The saasmvp Project
The saasmvp Project
All ideas are welcome. We may build yours!
Read more →Nielsen’s report reveals a 99.5% failure rate in new product launches from 2012 to 2016. The “Jobs to Be Done” theory, popularized by Clayton Christensen, emphasizes understanding customer needs holistically to create competitive advantages. Products are “hired” for specific progress, addressing functional, social, and emotional needs. Saasmvp assists SaaS entrepreneurs in applying this theory to develop effective business models.
Read more →Startups are not simply smaller versions of large companies. Companies execute business models where customers, their problems, and necessary product features are all “knowns”. In sharp contrast, startups operate in “search” mode, seeking a repeatable and profitable business model. The search for a business model requires dramatically different rules, roadmaps, skill sets, and tools in order to minimize risk and optimize chances for success.
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