Overcoming Buyer Effort

Rick Gregg August 01,2024 What do you think?

In my last post, I discussed the importance of uncovering the extreme customer pain of Inertia. In part two of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (this […]

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