Overcoming Buyer Emotion

Rick Gregg August 11,2024 2 comments

In my last post, I discussed the importance of uncovering the extreme customer pain of Effort. In part three of this four part series, I will continue my discussion of the four frictions that cause innovation headwinds and prevent your customer from buying. In summary, these frictions are: 1) Inertia (part one), 2) Effort (part […]

Read more →