The saasmvp Project
In my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the four frictions that cause innovation headwinds and prevent your customer from buying. These frictions are: 1) Inertia, 2) Effort, 3) Emotion; and 4) Reactance. We’ll start with Inertia this week […]
Read more →Startup entrepreneurs are taught that personas are fictional characters, which are created based upon research that represents the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the startup entrepreneur to understand users’ needs, experiences, behaviors and goals. Renowned Swiss psychiatrist Carl Jung defines “persona” […]
Read more →Traditional SaaS companies create software products that offer many solutions and try to address a wide range of users or clients. Unlike a traditional SaaS company, a Micro SaaS company creates one product that solves one need for a specific market niche.
Read more →Venture capital financing is the exception, not the norm, among start-ups. Investors want to be convinced you really know who your customer is.
Read more →Welcome to The saasmvp Project blog. The primary objective of this blog is to show you how saasmvp can be used as a customer discovery and validation tool.
Read more →I have several “go to” books in my library that I have used throughout my four decades as an entrepreneur. I will refer to these books from time to time and offer my own thoughts on these books through the occasional book review. I will also use them in developing and executing a roadmap for my own saasmvp customer discovery and validation work.
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